Decoding Kaito Mindshare: How Leaderboard Scores Really Move - A Real-Time Analysis with Mitosis
Introduction
Ever wondered why your leaderboard rank jumps one day and drops the next, even when you post consistently? Welcome to the world of Mindshare — Kaito's algorithmic metric that decides your visibility in the Mitosis ecosystem.
In this article, we'll break down how Mindshare actually works in real time across different timeframes (7D, 30D, 6M, 12M), and how even small changes in your performance can shift your rank. We'll walk through real analytics, understand the power of Basis Points (BPS), and explore how to optimize for the Mitosis leaderboard.
What is Mindshare and How Does it Work?
Mindshare is your share of total impressions among the top-ranked posters in a campaign. It is calculated separately for each timeframe:
- 7D (last 7 days)
- 30D (last 30 days)
- 6M (last 6 months)
- 12M (last 12 months)
Each day, these timeframes roll forward, so consistency is crucial. If you stop posting, you lose ground quickly - especially in the short-term metrics.
Mindshare is expressed in percentages and basis points (1 BPS = 0.01%). Even a gain of 5 BPS in 6M timeframe can noticeably impact your rank.
Real-Time Behavior: My Mindshare Journey
After taking a two-month break from Web3, I restarted daily posting for Mitosis on May 19. Here are my actual stats as I climbed back:
| Date | 7D Mindshare | 30D Mindshare | 6M Mindshare | 12M Mindshare |
|---|---|---|---|---|
| May 18 | 0.03% | 0.01% | 0.00% | 0.00% |
| May 25 | 0.22% | 0.15% | 0.06% | 0.03% |
| June 1 | 0.30% | 0.25% | 0.10% | 0.06% |
| June 7 | 0.41% | 0.20% | 0.11% | 0.10% |
As you can see, the 7D score grows fastest but resets quickly. The 6M and 12M are slower, but give strong long-term weight.
The BPS Effect: Small Gains, Big Leaps
Mindshare is not just about absolute impressions. It’s about relative share. One high-performing tweet that earns 10k+ impressions can yield 5–10 BPS in your 7D score. That alone can jump you 10–20 ranks.
In my case, a single viral Mitosis post gave me a 0.07% bump in 30D mindshare overnight, moving me from rank #232 to #179. That's the power of Basis Points.
Leaderboard Visibility Tip: You can only see your actual rank if you're in the Top 100 of at least one timeframe. Otherwise, it won't be possible to do so.
Long-Term Strategy for Mitosis Yappers
To dominate the Mitosis Leaderboard:
- Post daily and aim for consistent impressions
- Spike weekly with 1–2 high-performing posts to capture BPS gains
- Optimize for long-term timeframes (6M, 12M) — these lock in trust
- Track your Mindshare shifts every 2–3 days
Also, if you're inactive for 30+ days, your 6M and 12M scores degrade heavily. Users with once-great ranks can disappear completely if they stop posting. I've personally tracked 3 such cases.
Conclusion
Mindshare isn't just a number - it's the heartbeat of the Kaito x Mitosis leaderboard. It rewards smart consistency, not spam. Understanding how it works across different timeframes, how BPS adds up, and how your content fits in the wider campaign can help you stay visible and competitive.
Keep building. Stay consistent. Every BPS counts.
Check your current standing here: https://mitosis.org/leaderboard
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