Mogo Commits $50M to Bitcoin as Strategic Treasury Asset

Mogo Inc. (NASDAQ: MOGO), a Canadian digital wealth and lending platform, has taken a bold step in integrating Bitcoin into its core strategy. The company’s Board of Directors has approved up to $50 million to be allocated toward Bitcoin purchases. This move is part of Mogo’s broader mission to preserve capital and drive product innovation by aligning itself with digital assets.

A History of Crypto Leadership

Mogo’s relationship with crypto is not new. The company launched Canada’s first Bitcoin account back in 2018 and became one of the earliest publicly traded companies in North America to add Bitcoin to its balance sheet in 2020, ahead of even Tesla. More recently, Mogo was instrumental in the 2023 merger of Coinsquare and WonderFi, helping create Canada’s largest independent crypto platform, which is now in the process of acquiring Robinhood’s Canadian operations.

"This allocation reflects our long-term conviction in Bitcoin and gives us the flexibility to build a meaningful reserve over time," said Mogo President and Co-Founder Greg Feller.

$50M Approved for Bitcoin

Following the completion of WonderFi’s acquisition of Robinhood (expected in late 2025), Mogo anticipates holding $50 million in cash and investments. This pool of capital will serve as the basis for the Bitcoin acquisition, which will be funded through excess cash and gradual monetization of existing investments, including positions in Gemini and Hootsuite.

The company will phase in its Bitcoin purchases over time while ensuring sufficient working capital is maintained.

Bitcoin as a Capital Benchmark

In a strategic shift, Mogo will now benchmark all capital allocation decisions against the long-term return profile of holding Bitcoin. M&A, internal investments, and share buybacks will only proceed if they are expected to outperform Bitcoin in value creation.

"This sets a high bar for capital discipline," said Greg Feller. "If an initiative can’t beat Bitcoin’s long-term value, we won’t pursue it."

Dual-Track Strategy: BTC Reserve + Business Growth

What sets Mogo apart from typical corporate Bitcoin holders is its ambition to grow both its operating business and its crypto reserves. While many companies hold Bitcoin passively, Mogo is actively scaling a digital finance platform across wealth management, lending, and payments — all while growing a BTC reserve alongside it.

"We’re not just holding Bitcoin. We’re building a billion-dollar business with Bitcoin as a parallel reserve asset," said Greg Feller.

Platform-Wide Bitcoin Integration

Mogo plans to integrate Bitcoin across its product offerings to benefit shareholders and its nearly 2 million Canadian customers:

• Wealth Management: Mogo will launch a flagship Bitcoin portfolio modeled on a 60/40 stocks/Bitcoin allocation, tailored for long-term investors seeking a modern store of value.
• Lending: Mogo is developing Bitcoin-linked loan products that could offer users access to crypto while potentially lowering interest rates.
• Payments: With $12B in annual global payment volume, Mogo is exploring stablecoin infrastructure to streamline cross-border transactions.

Behavioral Investing: The "Buffett Mode"

Mogo’s investment philosophy is rooted in behavioral discipline and long-term clarity. Co-founder David Feller notes: "Whether it’s stocks or Bitcoin, it’s about mental conviction. We’re here to help Canadians build real wealth, not chase hype."

Mogo offers financial tools, education, and behavior-based nudges — not hype. Bitcoin is positioned as a strategic asset for informed, long-view investors.

Democratizing Bitcoin Access

With nearly 2 million Canadian users, Mogo is uniquely positioned to broaden responsible crypto adoption. Their regulated, secure, and educational-first approach aims to make Bitcoin more accessible as a long-term wealth preservation tool.

"This isn’t about chasing returns," added Greg Feller. "It’s about building financial independence. We see Bitcoin playing a growing role in how capital is stored and allocated in the future, and Mogo aims to lead that shift."