Why Are Companies Putting Bitcoin in Their Treasury?

The New Generation Reserve Management Guide with the “Bitcoin Treasury Strategy”

Let’s imagine something together: You have a company. Your cash reserves are solid, business is going well... However, inflation is rising worldwide, interest rates are volatile, and the value of currencies keeps eroding. In such an environment, is keeping money only in the bank enough to secure the future of your company?

Here is the strategy of those who give a visionary answer to this question:
The Bitcoin Treasury Strategy! That is, companies adopting Bitcoin as a reserve asset and starting to hold it in their treasuries.

What is the Bitcoin Treasury Strategy?

The Bitcoin Treasury Strategy refers to companies redesigning their long-term reserve policies by holding a portion of their cash in digital assets like Bitcoin. The goals of this strategy are:

• Preserving the value of reserves
• Protecting against inflation
• Generating passive income over the long term
• Creating an innovative and technology-friendly corporate image

Example Story: Nuri’s Company Adopts Bitcoin

Nuri is the founder of a Turkey-based SaaS (software) company. His company grew rapidly during the pandemic and by the end of 2024 managed to accumulate 20 million TRY in cash reserves.

However, at the beginning of 2025, due to currency and inflation fluctuations, the purchasing power of this reserve began to decline significantly. Nuri believed the traditional reserve management was no longer sufficient. Together with his finance team, he decided to convert 25% of the reserves into Bitcoin.

“Bitcoin is not just an investment; it is also part of our company’s future vision,” says Nuri.

Six months after this move, the price of BTC rose by 60%. Nuri’s treasury gained value while also attracting more attention from investors.

Additionally, the company opened a new revenue channel by issuing a small-scale bond backed by BTC collateral.

Advantages of Holding Bitcoin in the Treasury

1. Value Preservation Tool
   Especially for companies holding reserves in currencies like the Turkish Lira, which fluctuate rapidly, Bitcoin offers strong long-term protection due to its limited supply.
2. Investor Confidence and Corporate Image
   Companies holding Bitcoin create a perception of being innovative and open to technology. After investing in BTC, Nuri’s company gained more visibility on LinkedIn and Twitter.
3. Ease in Cross-Border Payments
   Payments made with Bitcoin happen much faster globally without relying on traditional banking systems. This is a major advantage for sectors like software, consulting, and e-export.
4. Alternative Income Generation
   With new financial products such as Bitcoin-backed borrowing, staking, or using BTC as collateral for loans, companies can open alternative revenue streams.

Bitcoin Strategy Examples by Sector

• Technology Companies
  Companies like MicroStrategy, Square, and Tesla started the trend by putting Bitcoin in their treasuries. Nuri’s company followed the same path and joined the “digital reserve” category.
• Mining and Energy
  Companies such as Riot Blockchain and Marathon both mine Bitcoin and hold it in their balance sheets, optimizing their income-expense balance via BTC.
• Finance and Insurance
  Some FinTech companies hold part of their reserves in Bitcoin to hedge volatility and offer BTC-backed financial products.

Implementation Steps: How Nuri Succeeded

1. Reviewing Corporate Policies
   Nuri updated company bylaws and financial policies to explicitly allow the use of assets like BTC.
2. Preparing a Transition Plan
   He analyzed risks, tax implications, regulatory frameworks, and accounting methods, preparing a “BTC Transition Report.”
3. Gradual Purchase
   Bitcoin purchases were made gradually over months using part of the foreign exchange reserves to lower the dollar cost average.
4. Custody and Security Measures
   Nuri contracted a specialized corporate wallet provider and stored assets in cold wallets.
5. Financial Transparency
   BTC assets were added to the company balance sheet at market value, increasing investor confidence.

What Do the Companies of the Future Promise with Bitcoin?

• Institutions Compatible with Decentralized Finance
  Traditional institutions are now signaling decentralization. Companies working with Bitcoin can integrate more easily with the DeFi world.
• Ecosystem Growing with Tokenization
  It becomes possible to create digital assets like Bitcoin-collateralized shares, bonds, and reward points.
• Global Investor Access
  Companies with Bitcoin portfolios attract not only local investors but also global crypto funds.

Risks Should Also Be Considered

• BTC volatility can cause sudden losses.
• Regulatory uncertainty exists in some regions.
• Cybersecurity vulnerabilities may affect custody processes.
• Moving away from core business activities may cause loss of focus.

Global Giants Holding Bitcoin (June 2025)

Conclusion: Not Just Crypto, But a Corporate Future Vision

The Bitcoin Treasury Strategy is applied not only for profit but also to be prepared for the future. Leaders like Nuri think not only about today but also about the business world of tomorrow.

For companies, this strategy has become not a luxury but a necessary innovation